What's in store for online gambling in Australia in 2030
The Australian gambling market is undergoing an active transformation, and by 2030 the changes will become even deeper. Online gambling is increasingly becoming the main form of entertainment for players, and the state is strengthening control and technological requirements. The development of AI, blockchain and fintech, the growing role of mobile devices, changing user habits - all this is already affecting the future of the industry.
Legislation: a course towards tightening and legalization
By 2030, Australia is expected to:
New technologies in gambling
1. Artificial intelligence
Personalized selection of games;
Recognition of signs of dependence;
Smart limits and reminders for self-control.
2. Web3 and blockchain
Increasing the share of decentralized casinos with honest algorithms;
NFT elements in games and user profiles;
Transparent transaction and bid history.
3. Fintech and crypt
Mass introduction of cryptocurrencies (USDT, BTC, ETH) as the main payment method;
Support for Apple Pay, Google Pay and local wallets;
Instant payments using smart contracts.
Custom Behavior: Who Will Play
By 2030, the main audience will be:
Market: Growth, Consolidation and Rebranding
The online gambling market in Australia will exceed $10 billion AUD in volume by 2030;
Large offline casinos will actively modernize their online brands, integrating them into omnichannel platforms;
Casinos will promote themselves through content, YouTube, TikTok, streams and influencers, rather than direct advertising (which is likely to be restricted by law).
Player protection and risk control
Key measures that will become the standard:
What will disappear or change
✘ Casinos without verification - will be prohibited at the legislative level;
✘ Bonuses with veiled conditions - a vager higher than x10 will be considered unacceptable;
✘ Mass advertising - will be replaced by local sponsorships and native integrations;
Classic "fruits" and 777 - will give way to story slots, with elements of RPG and gamification.
Conclusion
Online gambling in Australia will be more mature, regulated and technologically advanced by 2030. Chaos of offshore companies and muddy conditions will leave, there will be a clear distinction between legal operators and prohibited platforms. Those who invest in safety, openness and adaptation to the player will win. And the users themselves will receive better, faster and more controlled gambling - with complete freedom of choice, but within the framework of transparent rules.
Legislation: a course towards tightening and legalization
By 2030, Australia is expected to:
- Full legalization of online casinos with state-level licensing;
- Implementation of a national self-locking system (a single base for all platforms);
- Strengthening the fight against offshore and unlicensed sites, through blocking IP and banking transactions;
- Transparent operator reporting: public data on RTP, wager and winnings.
New technologies in gambling
1. Artificial intelligence
Personalized selection of games;
Recognition of signs of dependence;
Smart limits and reminders for self-control.
2. Web3 and blockchain
Increasing the share of decentralized casinos with honest algorithms;
NFT elements in games and user profiles;
Transparent transaction and bid history.
3. Fintech and crypt
Mass introduction of cryptocurrencies (USDT, BTC, ETH) as the main payment method;
Support for Apple Pay, Google Pay and local wallets;
Instant payments using smart contracts.
Custom Behavior: Who Will Play
By 2030, the main audience will be:
- Mobile players - up to 80% of bets are made from the phone;
- Casual users - short gaming sessions, games with daily rewards and missions;
- Paying millennials and Gen Z, accustomed to cashback, wager-free bonuses and a simple interface.
Market: Growth, Consolidation and Rebranding
The online gambling market in Australia will exceed $10 billion AUD in volume by 2030;
Large offline casinos will actively modernize their online brands, integrating them into omnichannel platforms;
Casinos will promote themselves through content, YouTube, TikTok, streams and influencers, rather than direct advertising (which is likely to be restricted by law).
Player protection and risk control
Key measures that will become the standard:
- Automatic warning in case of excessive activity;
- Built-in gamble check-in tests;
- Single button for urgent account blocking on all sites;
- Geo-restrictions - for example, a ban on playing in certain regions (including aboriginal communities).
What will disappear or change
✘ Casinos without verification - will be prohibited at the legislative level;
✘ Bonuses with veiled conditions - a vager higher than x10 will be considered unacceptable;
✘ Mass advertising - will be replaced by local sponsorships and native integrations;
Classic "fruits" and 777 - will give way to story slots, with elements of RPG and gamification.
Conclusion
Online gambling in Australia will be more mature, regulated and technologically advanced by 2030. Chaos of offshore companies and muddy conditions will leave, there will be a clear distinction between legal operators and prohibited platforms. Those who invest in safety, openness and adaptation to the player will win. And the users themselves will receive better, faster and more controlled gambling - with complete freedom of choice, but within the framework of transparent rules.
