How Australia's online gambling market has changed
The online gambling market in Australia in 2025 has undergone major changes both at the legislative level and in player behavior. The main transformations are associated with mobile migration, increased control by the authorities, the popularity of cryptocurrency payments and growing competition among foreign operators.
1. Online sector growth
Online gambling grew by 17% compared to 2024.
The total market volume exceeded 9.1 billion AUD, of which slots occupied more than 40%.
The number of active players online increased to 2.4 million people (+ 12% growth).
2. Mobile dominant
74% of bets are made from smartphones.
The main traffic falls on Android applications, but iOS is also growing (especially in large cities).
Mobile casinos adapt interfaces for vertical format and fast play.
3. Regulatory changes
Tightened control over gambling advertising (restrictions on social networks and Google Ads).
The number of blocking of unlicensed sites has been increased (ACMA applies DNS filtering).
The concept of responsible play is being promoted - mandatory timers and limits on sites.
4. Evolution of payment methods
PayID, Neosurf, POLi and cryptocurrencies (BTC, USDT, ETH) are the main choice of players.
Bank transfers are losing ground due to delays and KYC requirements.
The average deposit in a crypto casino is 55 AUD, higher than the classic ones.
5. Player Profile 2025
The average age of an online player is 31 years.
Men - 63%, women - 37%.
The main motives: fast winnings, freespins, convenience of replenishment from a mobile.
Increased interest in slots with high RTP, instant output and non-standard mechanics (Gigablox, Hold\& Win, etc.).
6. Popularity of providers
Pragmatic Play, Play 'n GO, PG Soft - in the top in the number of launches.
Interest in new studios like Hacksaw Gaming and Nolimit City.
Traditional providers (NetEnt, Microgaming) are slightly losing share due to a decrease in the number of new releases.
7. Player behaviour
Average session: 16-19 minutes.
More than 46% of users participate in promotions and use bonuses.
An increase in the number of players playing with freespins without a deposit (especially in a youth audience).
8. Competition and localization
Growth of offshore sites fully adapted to Australia: AUD support, local payment methods, Australian slang in the interface.
Competition has increased among platforms offering cashback, VIP programs, tournaments and instant payouts.
Conclusions:
These trends are shaping the modern face of Australian gambling, where the operator who offers speed, transparency, honest conditions and convenience from a mobile phone wins.
1. Online sector growth
Online gambling grew by 17% compared to 2024.
The total market volume exceeded 9.1 billion AUD, of which slots occupied more than 40%.
The number of active players online increased to 2.4 million people (+ 12% growth).
2. Mobile dominant
74% of bets are made from smartphones.
The main traffic falls on Android applications, but iOS is also growing (especially in large cities).
Mobile casinos adapt interfaces for vertical format and fast play.
3. Regulatory changes
Tightened control over gambling advertising (restrictions on social networks and Google Ads).
The number of blocking of unlicensed sites has been increased (ACMA applies DNS filtering).
The concept of responsible play is being promoted - mandatory timers and limits on sites.
4. Evolution of payment methods
PayID, Neosurf, POLi and cryptocurrencies (BTC, USDT, ETH) are the main choice of players.
Bank transfers are losing ground due to delays and KYC requirements.
The average deposit in a crypto casino is 55 AUD, higher than the classic ones.
5. Player Profile 2025
The average age of an online player is 31 years.
Men - 63%, women - 37%.
The main motives: fast winnings, freespins, convenience of replenishment from a mobile.
Increased interest in slots with high RTP, instant output and non-standard mechanics (Gigablox, Hold\& Win, etc.).
6. Popularity of providers
Pragmatic Play, Play 'n GO, PG Soft - in the top in the number of launches.
Interest in new studios like Hacksaw Gaming and Nolimit City.
Traditional providers (NetEnt, Microgaming) are slightly losing share due to a decrease in the number of new releases.
7. Player behaviour
Average session: 16-19 minutes.
More than 46% of users participate in promotions and use bonuses.
An increase in the number of players playing with freespins without a deposit (especially in a youth audience).
8. Competition and localization
Growth of offshore sites fully adapted to Australia: AUD support, local payment methods, Australian slang in the interface.
Competition has increased among platforms offering cashback, VIP programs, tournaments and instant payouts.
Conclusions:
- 1. The online gambling market has become more mobile, crypto-oriented and competitive.
- 2. Players have become more conscious: they choose a casino with quick withdrawal, good bonuses and a proven license.
- 3. The regulator is increasing pressure, but offshore casinos are finding new ways to circumvent restrictions.
- 4. Player behavior demonstrates a shift towards short game sessions and a priority of convenience.
These trends are shaping the modern face of Australian gambling, where the operator who offers speed, transparency, honest conditions and convenience from a mobile phone wins.
